Work

Secret show LED wall, Los Angeles

A curved LED wall in a downtown LA penthouse that changed the world behind the artist as the set went on.

A crowd watching a curved LED wall at a secret show in a downtown LA penthouse

Background

For a beauty brand's music launch, a live set needed a room that moved with the songs. Creative direction came from the brand's agency and design studio.

Part of our Experiential work.

What we did

  • Built a curved LED wall in a downtown LA penthouse
  • Made a 3D replica of the helicopter that flew the artist in, under a virtual sky synced to the real one
  • Put each world on the wall in Unreal Engine: the street from the music video, a wall of TVs, a field of roses
  • Ran the worlds live through the set

By the numbers

  • Fans — 300+
  • Wall — Curved LED
  • Engine — Unreal Engine

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